More info
Strategy, Execution, Growth !
Everything you need to level up
Get Started
Step into IT Sales with Confidence.
Our Sales Academy gets you ready to win in IT sales

The Vision

We equip and elevate

Sales Teams to thrive

While enabling startups

And established businesses

To grow, compete, and win.

Core Values

Customer Experience First

We are committed to delivering value in every interaction.

With clarity, care, and impact.

Excellence in Execution

We come prepared, focus on quality.

And take pride in doing things the right way.

Results Over Rhetoric

We measure success through outcomes — not buzzwords.

We focus on what moves the business forward.

Enjoy the Journey

We believe in working hard, staying curious

And having fun along the way.

Learn Through Action

We’re not afraid to make mistakes.

We move fast, reflect, and grow from every experience.

Our Competitive Advantage

Real, Proven Experience being Operator-Led, not just Advisory

25+ years of success in Executive roles driving double-digit growth

For the most prominent IT corporates such as:

Dell, Symantec, Veritas, Oracle, LinkedIn, Microsoft, SAP and Criteo.

Strategic expertise and impactful solutions for large-scale organisations.

Tailored, Hands-On Approach

No one-size-fits-all playbooks — we build around your team, market, and stage

Deep knowledge of startup environments with specific programs.

Global & Cross-Industry Expertise

Track record of success across EMEA, LATAM, and key tech verticals

From SaaS and ERP to Security and Infrastructure.

Commercial and Tangible Impact at Speed

Fast alignment on GTM, sales execution, and leadership growth to accelerate results

Our references
I was in Alessio's org for 5 years and it was one of the richest experiences in my career. I was lucky enough to be under Alessio's mentorship for a few of those years - the lessons I learnt were invaluable. What he taught me about professionalism, communication, the importance of punctuality, pushing yourself to be...
Senior Account Executive | Helping businesses grow
Nick Hawthorne
Alessio is a phenomenal sales leader, and had a long line of success during his time at Criteo.
I love his passion, his dedication, and his commitment to his business. Alessio embodied the culture and values of Criteo, which helped him connect with his peers and leaders across the globe.
General Manager, Global Performance Marketing at Criteo | Global Head of Sales and Revenue
Rory Mitchell
I’m excited and grateful to write this recommendation for Alessio, having had the privilege to work with him during his time as VP of Sales EMEA at Criteo. Alessio isn’t just a leader – he’s a force of nature. His energy is unmatched, with a magnetic effect on everyone around him. What I admire most is his ability to bring...
Business Development Manager Mid-Level CEE at Criteo
Roman Șarov
I had the pleasure of working with Alessio for several years, during which he led our sales department with exceptional skill and dedication. His leadership abilities are truly remarkable, and he consistently demonstrated a unique blend of strategic vision and hands-on management. Alessio has an innate ability to...
Senior Director Sales Strategy & Operations bei Criteo
Alexander Reiter
I had the privilege of working closely with/for Alessio. As his Executive Assistant, I provided him with support. His contagious energy and enthusiasm elevate the entire team. Alessio has the perfect balance of a "work hard, play hard" attitude—dedicated to achieving goals. An outstanding leader, setting high standards for the team, while showing appreci...
Executive EA/PA - HNWI & C-Level
Vanessa Kirksay
Alessio is a dedicated, results-driven leader who thrives in dynamic environments. He consistently achieves his goals while keeping his team engaged and motivated, no matter the challenges or constraints. Working under Alessio's leadership was a remarkable learning experience that fostered significant personal...
Manager, Sales EE @ Criteo | Leadership| Driving New Business Growth
Karina Medvedeva
Team leader France @Criteo
Leopold Bonte
I have had the privilege of working under Alessio Borrelli's management for the past three years.
His leadership and mentorship have been truly inspiring, not just for me, but for the entire Criteo EMEA sales organization.
Alessio Borrelli is the kind of leader you want to follow and...
International Managing Director - Non Executive Director - Customer First
Marc Fischli
I had the opportunity to work with Alessio during our time at Croteo, where he led our European New Business Team.
He is a very competent and hungry sales leader who inspires his teams to go above and beyond to achieve and often overdeliver on challenging targets. He knows the product well, and has a great...
Sr Sales Region Manager - Europe @ Criteo
Paolo Maria Agostini
It’s rare to come across a leader who combines talent, passion, innovation, and a true people-first approach as seamlessly as Alessio. I had the privilege of working with him during a long time in Criteo, and his impact on me and the entire team was profound. Alessio’s enthusiasm for “making things work” is contagious, inspiring...
Managing Director Italy at Criteo
Alberto Torre
I have had the privilege of working with Alessio, and I can confidently say that he exemplifies the qualities of an exceptional leader and a strategic thinker.
Team Management & Strategy:
Alessio possesses a remarkable talent for building and managing high-performing teams. He understands the unique strength...
Head of Sales New Business - Italy @Criteo
Eugenio Adamo
Alessio and I joined Criteo almost at the same time 6 years ago so witnessed directly the deep transformation that he brought to the New Business Europe Org, making it one of the best performing of the company. When I moved to people management 2 years ago, I had the privilege to work very closely to Alessio as...
Senior Account Executive at Criteo | Driving Strategic Growth Across the Nordics
Samet Erdogan
I had the privilege to work with Alessio within his organization, observing his leadership both as the manager of my own managers and as an integral part of the wider sales team. Alessio’s ability to inspire and guide through his strategic vision, GTM expertise, and deep industry knowledge is truly exceptional. He has a remar...
Senior Account Strategist UKI en Criteo
Elena Galluccio
Since the beginning of my career at Criteo 4.5 years ago, Alessio’s leadership has been a constant and powerful source of inspiration for me and for the entire new business organization. In a nutshell, Alessio is an exceptional communicator: Alessio connects with the minds and souls of the people he speaks to. His energy...
Contact Us Right Now
Call us:
WhatsApp:
Chat with us or fill out the form below, and we’ll get back to you as soon as possible
Let’s start the conversation!
By entering your e-mail, you confirm that you agree to subscribe to our newsletter.
Receive the latest news